The Overhype

The XBox 360: the most overhyped game console in history?
We’re now less than a month away from the launch of the XBox 360. And the marketing and hype is enough to make one’s head explode.
For instance, the prices on this console range from the stupid to the
really stupid. I mean, $700 for a "core" system!?! That’s not to mention the $2000 monstrousity. Companies are hopping on the hype bandwagon and who knows what things will look like when the dust settles. In the meantime, it’s the uninformed gamers who end up getting screwed.
Even the name XBox 360 shows how absurd the marketing is. Apparently the number 360 was chosen based on the skateboard/roller blade/showboard move—a name only a high-level marketing executive could think of as a "hip" or "cool" name for a game console.
But there’s more to it than that. If Microsoft chose to name their console the "XBox 2" (which would make sense as this is the second version), it would mean their console would be one lower than the PlayStation 3, and thus of course be vastly inferior. They had to choose a name with at least the number "3" in it to make sure it matched or beat the PS3. Marketing at its best.
And now you have developers like id Software’s John Carmack flapping their mouths about how easy it is to develop for the XBox 360, and how difficult it is to program for the PS3. Puhleeese. Everyone knows that the key to a great game isn’t the number of polygons per second the screen displays, the speed of the console processor, or how much performance a developer can eek out of the system. What Carmack doesn’t appear understand is that it’s the enjoyment of the game itself that counts the most. Anything else is just hype. And Carmack has everything to gain by talking up the platform his company is developing for.
Check this picture out. I took this picture at Northwestern University, in the student cafeteria. A few students there set up two extremely large screens, two consoles and 8-player mayhem. But even without the extravagant setup, the gamers would still be having a good time.
It’s all about good games and great times, without the Overhype.
